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Welcome to the official Web site of the Downtown Events Group (DEG). The Greater Des Moines Partnership, in conjunction with the Downtown Community Alliance (DCA), created the DEG in December of 2004, to produce numerous annual, large-scale events in downtown Des Moines.
The mission of the DEG, a 501(c)3 non-profit organization dedicated to producing annual large-scale festivals and events in downtown Des Moines, is to effectively contribute to the favorability and vitality of downtown, thereby enhancing the overall quality of life, economic development and cultural diversity in greater Des Moines through accessible festivals and special events reflecting the vibrancy and character of the community.
DEG produces several premier downtown annual events to attract and entertain a variety of audiences from the metro area, the state and throughout the Midwest. DEG events utilize Iowa’s rich natural resources, innovative citizens and exciting venues. The DEG produces the following events in 2009 in downtown Des Moines:
Skywalk Golf presented by The Principal Charity Classic - Feb. 7
Des Moines Arts Festival presented by The Des Moines Register - June 26-28
U.S. Cellular World Food Festival - Oct. 9-11
GuideOne ImaginEve! - Dec. 31
The structure for each event is independent and attendance is expected to range from 8,000 to 250,000 people depending on the event. DEG and the DCA will also assist in marketing other smaller community events throughout the year through cooperative promotion and encouraging cross participation and attendance.
The DEG staff operates under the umbrella of the Downtown Community Alliance.
Local investors in the Downtown Events Group are:
- City of Des Moines
- Greater Des Moines Convention and Visitors Bureau
- Polk County
- Prairie Meadows
- Principal Financial Group
- Ruan Center Corporation
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