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Welcome to the official website of the Downtown Events Group (DEG). The Greater Des Moines Partnership, in conjunction with the Downtown Community Alliance (DCA), created the DEG in December of 2004, to produce numerous annual, large-scale events in downtown Des Moines. The DEG strives to improve quality of life in the Greater Des Moines area and to promote our city.
DEG produces several premier downtown annual events to attract and entertain a variety of audiences from the metro area, the state and throughout the Midwest. Events bring unique opportunities to the community, highlight exciting year-round recreational opportunities, Iowa’s diversity, the arts and culture, as well as feature some of the world’s foremost experts living in our state. DEG events utilize Iowa’s rich natural resources, innovative citizens and exciting venues. The DEG produces the following events in downtown Des Moines:
World Food Festival - Oct. 10-12, 2008
Holiday Lights - Nov. 28, 2008 - Jan. 4, 2009
GuideOne ImaginEve! - Dec. 31, 2008
Skywalk Golf - Feb. 7, 2009
Des Moines Arts Festival - June 26-28, 2009
The structure for each event is independent and attendance is expected to range from 8,000 to 250,000 people depending on the event. DEG and the DCA will also assist in marketing other smaller community events throughout the year through cooperative promotion and encouraging cross participation and attendance.
The DEG staff operates under the umbrella of the Downtown Community Alliance.
Local investors in the Downtown Events Group are:
- City of Des Moines
- Greater Des Moines Convention and Visitors Bureau
- Polk County
- Prairie Meadows
- Principal Financial Group
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